About Us
Enhance Your Dog ownership experience
Pawlgorithm is here to help all first time dog adopters but also those who already have a dog. Whether you are looking for a perfect match while adopting a shelter dog or you are a long term dog lover and owner that wants to feel supported and part of the community, Pawlgorithm is for you.
Data Ethics and Safety
In Pawlgorithm we believe in transparcent and ethical data approach, therefore our users have full agency over which data and how they share.
While collaborating with shelters and using several layers of AI algorithm, we simultaneously ensure the process of dog adoption with verificiation processes to ensure the safety of the dogs.
Meet our team
Dedicated professionals driving our success
Selina Caetano
Chief Executive Officer
As founder and chief visionary, Selina is the driving force behind the company. She loves to get her hands full by being involved in the development of the software, marketing and customer experience strategies.
Barbora Fialova
Chief Commercial Officer
Barbora loves to take on challenges. With several years of experience as a marketing content creator in the design industry, Barbora has brought the brand to where it is today.
Wicher Jenniskens
Chief Technical Officer
Wicher is one of the few people in life who can say that they love what they do. He mentors over the internal software developer team and supports a community of the associated professionals, vets and cynologists.
Beth Cassidy
Chief Financial Officer
With her international experience Beth helps us to easily understand the numbers and improve them. She is determined to drive success and provides her professional acumen to take the business to the next level.